TerraCurrent partners Glenna Wiseman and Aimee Tuck assisted us in clarifying our strongest value propositions into the U.S. market, including a new tag line for the company, collateral development and website recommendations. Glenna and her team have helped us identify and leverage key U.S. events as part of our American market entry. They worked with us for several years on content development, public relations and social media – all strengthening our presence in the states and creating a consistent message in our global markets.
Alectris delivers asset care innovation for the global solar industry. With an integrated suite of operations, maintenance and asset management services, award-winning software, and retrofit technologies, Alectris empowers owners with full control of their portfolios to realize worry-free, high performing solar assets.
Though our work began as an accelerated one-off project to prepare Alectris for Solar Power International 2013, the collaboration with Glenna and Aimee continued with a ground-up marketing strategy that revolutionized the company’s worldwide communications. After helping Alectris define its key value propositions, the team built a custom responsive website with a consistent brand design that communicated Alectris’s mission of profitable, cutting-edge PV asset care solutions. Work included the design and execution of a cross-platform content marketing strategy that included a podcast series called the Solar O&M Insider, custom email campaigns, social media, product videos, and print collateral.
Alectris has built solid awareness quickly in its key new market, the United States, and orchestrated global communications to support new business development in all regions. Alectris continues to use our original website design and strategy.