As a result, media coverage of Bob’s Big Boy’s solar installation was amplified across channels from strategic co-marketing and public relations.
In 2009, Bob’s Big Boy, a California historic landmark building where diners have enjoyed hamburgers since 1949, celebrated sixty years in business by installing a commercial solar project on location in Burbank.
As part of a multi-pronged marketing and public relations strategy, TerraCurrent CEO Glenna Wiseman developed key sponsorship and co-marketing opportunities. One result of this strategy included a co-branded video with Heliopower, Canadian Solar, and The Auto Channel that celebrated the Bob’s Big Boy solar installation.
