The SunSpec collateral provided by TerraCurrent allowed the organization to rapidly influence key stakeholders across initiatives while communicating a unified brand.
The SunSpec Alliance is a trade alliance of more than 100 solar and storage distributed energy industry participants, together pursuing information standards to enable “plug & play” system interoperability.
SunSpec needed a consistent but flexible visual system to promote various programs, membership benefits, and initiatives. TerraCurrent created a wide array of website, email, social media, press release, and print graphics that communicated a strong brand story while flexibly adapting to the organization rapid growth.
