The competitive research allowed EcoMen Solar to better understand its immediate market and tailor its messaging and marketing outreach to potential customers.
EcoMen Solar is an established solar installation company in New Jersey who was looking to generate new sales across the tri-state area and increase general community trust in solar.
TerraCurrent provided competitive landscape research on EcoMen’s regional sales market to understand unmet need in the industry and develop a unified brand story that communicated the company’s value proposition over other installers.