Customer Profile Research


TerraCurrent Services Provided


Client Type

Market Sector

As a result, Boston Solar adopted a new marketing strategy with a consistent, clear brand story. The customer profiles, visuals, and marketing approach is still used by Boston Solar to serve its customer base.

Boston Solar, the #1 residential solar contractor based in Massachusetts, wanted to better understand and reach its customers with a consistent marketing strategy.

Effective marketing campaigns start from the ground up, with a solid understand of customers. As part of a larger marketing overhaul, TerraCurrent helped Boston Solar define key customer profiles and develop targeted strategies to better serve their needs.