Customer Research and Strategy


TerraCurrent Services Provided

Client Type

Market Sector

The customer research behind our strategic projects with AllEarth helped them achieve a 40% engagement rate with their key partners.

Vermont-based AllEarth Renewables builds dual-axis trackers that improve the harvest of solar installations. Although TerraCurrent initially developed the company’s 2015 Solar Power International debut, we have since launched several strategic campaigns and a range of marketing deliverables.

Great marketing strategies start with a solid understanding of customers and the competitive landscape. As part of several strategic campaigns, including 2016’s AllEarth Power Curve Advantage and 2017’s Solar Redefined, TerraCurrent identified and defined customer personas and developed marketing deliverables targeted to key leads.