Customer Research


TerraCurrent Services Provided

Client Type

Market Sector

With the deliverables and insights from TerraCurrent, Renovate America successfully reached more city leaders than originally planned in the project goals.

Renovate America provides residents with reliable home improvement financing and helps them connect with local contractors. Their HERO program provides homeowners with low cost, long term financing for renewable energy, energy efficiency, and water efficiency products. It is the country’s most successful PACE program.

In support of the expansion of its HERO program throughout California, Renovate America hired TerraCurrent CEO Glenna Wiseman to conduct customer research and client persona development in order to better understand how city leaders saw the HERO program and how they could improve marketing efforts to reach more decision makers.