Dinex Group used the strategy and materials developed by TerraCurrent CCO Aimee Tuck to successfully increase their rewards incentive program across the United States.
Dinex Emission, a developer and manufacturer of exhaust and emission control products for heavy-duty vehicles, seeks to be a catalyst for commerce and conservation, supporting profitability while keeping pollution out of the air. TerraCurrent came on board to help Dinex, a company with Danish roots, localize its approach and marketing in the US.
As part of a large initiative to develop a US-based marketing strategy and brand identity, TerraCurrent helped announce and promote the Dinex Rewards Incentive Program with a multi-pronged communication strategy, promotional materials, and content marketing.
