Dealer Incentive Program Marketing


TerraCurrent Services Provided


Client Type

Market Sector

Dinex Group used the strategy and materials developed by TerraCurrent CCO Aimee Tuck to successfully increase their rewards incentive program across the United States.

Dinex Emission, a developer and manufacturer of exhaust and emission control products for heavy-duty vehicles, seeks to be a catalyst for commerce and conservation, supporting profitability while keeping pollution out of the air. TerraCurrent came on board to help Dinex, a company with Danish roots, localize its approach and marketing in the US.

As part of a large initiative to develop a US-based marketing strategy and brand identity, TerraCurrent helped announce and promote the Dinex Rewards Incentive Program with a multi-pronged communication strategy, promotional materials, and content marketing.