Identity Refresh


TerraCurrent Services Provided

Market Sector

SunSpec’s new graphic approach and color system allowed the organization to rapidly influence key stakeholders across initiatives while communicating a unified brand.

The SunSpec Alliance is a trade alliance of more than 100 solar and storage distributed energy industry participants, together pursuing information standards to enable “plug & play” system interoperability.

SunSpec needed a consistent and effective visual identity system to better communicate their mission and the value proposition of their membership. TerraCurrent developed a new graphic approach and color palette for program and initiative promotion, using the existing logo and custom marketplace research.