Orange Button Initiative Campaign


TerraCurrent Services Provided

TerraCurrent’s work with SEPA on the Orange Button Initiative helped develop strategic partnerships, provide crucial resources to key stakeholders, and increase the organization’s reputation for innovation across the industry.

Since 1992, Smart Electric Power Alliance (SEPA) has led electric stakeholders to solutions and strategies for unique clean and modern energy challenges.

To address the Department of Energy-sponsored Orange Button Initiative, TerraCurrent created and executed an engagement strategy for key stakeholders and target audiences, which included: coordinated messaging with partners and arranged media interviews, strategic KPIs for all efforts, tracked coverage and measured results, and custom original content.