The Orange Button website helped reach, inform, and connect more than 500 industry practitioners committed to building standards and global efficiency of solar + storage assets.
The SunSpec Alliance is a trade alliance of more than 100 solar and storage distributed energy industry participants, together pursuing information standards to enable “plug & play” system interoperability.
SunSpec needed a website to promote the Orange Button initiative, an open data exchange standard for the distributed solar PV industry with the goal of decreasing long-term costs and increase innovation. TerraCurrent designed, built, and launched OrangeButton.io with a strong, consistent brand story based off key competitive landscape research.
