Orange Button Website


TerraCurrent Services Provided

Market Sector

The Orange Button website helped reach, inform, and connect more than 500 industry practitioners committed to building standards and global efficiency of solar + storage assets.

The SunSpec Alliance is a trade alliance of more than 100 solar and storage distributed energy industry participants, together pursuing information standards to enable “plug & play” system interoperability.

SunSpec needed a website to promote the Orange Button initiative, an open data exchange standard for the distributed solar PV industry with the goal of decreasing long-term costs and increase innovation. TerraCurrent designed, built, and launched with a strong, consistent brand story based off key competitive landscape research.