This podcast established Alectris as a global thought leader and also provided an engaging platform for the company to discuss its services, including its flagship software solution, ACTIS.
Alectris, a global provider of integrated PV asset care, wanted to build awareness and a sales pipeline in the American solar market and also clarify their communications for worldwide business development.
As part of a larger content marketing strategy, TerraCurrent launched Alectris’s multi-platform podcast series called the Solar OM Insider Podcast, covering cutting-edge technologies and industry issues in solar operations & management (O&M). From global standardization to software innovations, the topics of this series helped display the innovative thinking and global coordination that defines Alectris.
