Rebrand Messaging Strategy


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The Enphase Energy rebranding helped establish the company as a leader in microinverter innovation, leading the company to install its ten millionth microinverter later that year.

Enphase Energy, Inc. is a global energy technology company and the world’s leading supplier of solar microinverters. The Company delivers smart, easy-to-use solutions that connect solar generation, storage and management on one intelligent platform.

TerraCurrent CMO Matthew Hirsch developed corporate and product-level messaging and copy as part of a rebranding campaign that repositioned Enphase from a niche manufacturer into a smart home technology company.