Alectris has built solid awareness quickly in its key new market, the United States, and orchestrated global communications to support new business development in all regions. Alectris continues to use this original website design and strategy.
Alectris, a global provider of integrated PV asset care, wanted to build awareness and a sales pipeline in the American solar market and also clarify their communications for worldwide business development.
As part of a website and marketing redesign, TerraCurrent developed a series of new website home page sliders for the Alectris website. The sliders needed to capture deeply technical information in a straightforward and eye-catching way. Working with streamlined copy, we developed the slider images along with a new icon system. The icon system captures services offered and software components in an easy-to-digest framework.