The Magnum Energy Storm Kit campaign reached a new market of homeowners and contractors interested in emergency residential backup power.
Sensata Technologies is one of the world’s leading suppliers of sensing, electrical protection, control and power management solutions with operations and business centers in 11 countries.
In an effort to develop market share in the energy storage industry, Sensata hired TerraCurrent to develop a comprehensive program around storm protection and emergency backup power. This work included market research, persona development, messaging, visuals, targeted advertising, social media campaigns, website content, and email marketing.
