As a result, Boston Solar adopted a new marketing strategy with a consistent, clear brand story. The customer profiles, visuals, and style guide is still used by Boston Solar to serve its customer base.
Boston Solar, the #1 residential solar contractor based in Massachusetts, wanted to better understand and reach its customers with a consistent marketing strategy.
As part of a larger marketing overhaul, TerraCurrent helped Boston Solar develop a marketing style guide that defined a cohesive look and feel easily identifiable by their potential customers.
