Bidgely’s advertorial campaign garnered great consumer awareness, including more than 2,800+ views for some articles.
Bidgely provides next-generation AI disaggregation insights that break down residential energy use into itemized appliance data. Bidgely wanted a content marketing strategy that matched their technology in industry leadership and innovation.
Supporting the Bidgely communications team and CEO, TerraCurrent Matthew Hirsch helped develop thought leadership content for the Forbes Technology Council. This advertorial program helped the company address ongoing consumer dissatisfaction with data transparency and showed how Bidgely’s proprietary technology solved this problem.