U.S.-focused Brand Strategy


TerraCurrent Services Provided


Client Type

Market Sector

Dinex Group, the parent company of US-based Dinex Emission, took the brand identity system developed by TerraCurrent CCO Aimee Tuck and adopted it on a global scale.

Dinex Emission, a developer and manufacturer of exhaust and emission control products for heavy-duty vehicles, seeks to be a catalyst for commerce and conservation, supporting profitability while keeping pollution out of the air. TerraCurrent came on board to help Dinex, a company with Danish roots, localize its approach and marketing in the US.

Keeping the logo and color palette of the global Dinex Group, we developed a US-based marketing strategy and brand identity that gave Dinex Emission a unique voice in an industry used to speaking in commodity. Dinex Group took the brand identity system that we developed and adopted it on a global scale. We have provided ongoing support that includes ongoing strategy consultation, technical and sales presentations, product and initiative rollout campaigns, and much more.