U.S.-focused Style Guide


TerraCurrent Services Provided


Client Type

Market Sector

Dinex Group, the parent company of US-based Dinex Emission, took the style guide and other brand identity components developed by TerraCurrent CCO Aimee Tuck and adopted it on a global scale.

Dinex Emission, a developer and manufacturer of exhaust and emission control products for heavy-duty vehicles, seeks to be a catalyst for commerce and conservation, supporting profitability while keeping pollution out of the air. TerraCurrent came on board to help Dinex, a company with Danish roots, localize its approach and marketing in the US.

As part of a larger project to develop a US-based marketing strategy and brand identity, TerraCurrent created a branding style guide that structured the visuals, colors, fonts, and other marketing assets used to communicate Dinex’s vision and value proposition.