Elite Sailing’s new visual identity gave them the flexibility to develop websites and other marketing assets targeted to their disparate audiences while still maintaining a unified brand story.
Elite Sailing is an accredited RYA training centre in the UK that provides Professional and Leisure qualifications at every level of sailing experience.
TerraCurrent created a flexible visual identity system based on brand research and persona development. Final deliverables included a logo and visual branding system custom tailored to their market and customer demographics.
