Visual Identity Development


TerraCurrent Services Provided


Client Type

Market Sector

Elite Sailing’s new visual identity gave them the flexibility to develop websites and other marketing assets targeted to their disparate audiences while still maintaining a unified brand story.

Elite Sailing is an accredited RYA training centre in the UK that provides Professional and Leisure qualifications at every level of sailing experience.

TerraCurrent created a flexible visual identity system based on brand research and persona development. Final deliverables included a logo and visual branding system custom tailored to their market and customer demographics.