As a result, Boston Solar adopted a new marketing strategy with a consistent, clear brand story. The customer profiles, visuals, and marketing approach is still used by Boston Solar to serve its customer base.
Boston Solar, the #1 residential solar contractor based in Massachusetts, wanted to better understand and reach its customers with a consistent marketing strategy.
As part of a larger marketing overhaul, TerraCurrent helped Boston Solar develop a consistent visual messaging system, including images, icons, social media graphics, and style guidelines. We combined the company personality with their target audience to create a new system that could be applied across all outreach efforts. Their logo, the one piece they had used consistently, stayed the same.