Webinar and Content Development


TerraCurrent Services Provided


Client Type

Market Sector

The engaging session allowed Alectris not only to discuss its own O&M innovations but also learn important facts and beliefs from potential customers and partners.

Alectris, a global provider of integrated PV asset care, wanted to build awareness and a sales pipeline in the American solar market and also clarify their communications for worldwide business development.

As part of a larger content marketing strategy, TerraCurrent created a webinar and content marketing campaign for Alectris that not only developed a relationship with one of the solar industry’s leading publications but also established Alectris’s reputation for thought leadership and innovation. The webinar, “Drowning in Solar Data, But Starving for Knowledge?” was co-hosted by Solar Power World Magazine and drew an audience mix of self-identified solar industry players, predominantly EPC/installation firms.