Where Science Meets Creativity
We blend disciplined, careful research with a commitment to follow our curiosity and always give people something to talk about.
Strategy
Our strategic mindset distinguishes TerraCurrent. Branding, marketing, and PR generate more value when they help you create new connections with customers and fend off competitors. That’s why we ask about strategy before diving into tactical campaigns. See some of the ways we can help identify opportunities for expansion, support organizational restructuring, and refresh positioning to reflect your unique selling proposition.
Marketing
Our approach to marketing is to use strategic communications that drive business objectives and key results. We make use of strategic assets that support consistent and effective branding. We promote collaborative planning and development with executives and your team, key suppliers, customers, and anyone who can support marketing programs. Want to break down silos between marketing and other parts of your organization? We’ll show you how.
Branding
We have seen incredible results when companies define all the key elements of their brand, starting with why you do what you do. Clear branding helps you connect with the right customers, leading to better engagement and sales. Brand clarity can also help attract engaged employees, investors and other members of your community. Find out how to avoid reinventing the wheel with each new form of communications.
Public Relations
Public relations is a direct extension of branding and marketing. Once you have clear and consistent branding, marketing can show how the brand solves timely and relevant customer pain points. The marketplace of ideas is crowded and noisy. Effective PR identifies the communication channels that bring you closest to your audience. See how we can align PR and marketing plans, develop campaigns, build relationships with the media, and track results.