Innovation for Social and Environmental Change
We take strategic communications to the next level for business leaders who see that sustainability is more than a responsibility. It’s an opportunity.
When exploring new client relationships, we first look at how we can impact business growth through strategy, branding, marketing, and PR. We also give close consideration to the potential for collaboration in the interest of shared values.
We agree that businesses of all size, sector and geography can take leading action to support the achievement of sustainable development goals.
As a majority women-owned business focused on clean energy, clean transportation and corporate sustainability, we can have the greatest impact on climate action, affordable and clean energy, gender equality, and economic growth.
We Serve Companies that Can
Build on an Existing Sales Pipeline to Reach the Next Stage of GrowthCompanies generally spend 10-11 percent of revenue on marketing, according to the Gartner CMO Spend Survey, with major allocations split between in-house staff, paid media, marketing technology, and agency support. While we delight in advising startups, the companies best positioned to sustain ongoing programs for branding, marketing, and PR have attained $5 million in annual revenue and about 25 members of the team. We work directly with ownership as a virtual department lead, or with the head of marketing, providing service through ongoing agency retainers or time-limited projects.
Take Urgent Action to Combat Climate Change and its ImpactsCompanies operate and maintain capital assets. We purchase supplies, consume energy, and communicate with governments and business partners. Our goods and services have climate impacts related to manufacturing, transportation, or land use. We can monitor the impacts of our operations and set benchmarks for continual improvement. TerraCurrent commissions and publishes an annual, third-party assessment of our social and environmental performance. We seek to work with companies taking similar measures against climate change.
Deliver Affordable, Reliable, Sustainable and Modern Energy for All
Companies affect energy supply and demand. We can source clean energy and improve energy efficiency. In doing so, we can influence supplier networks and inspire similar action in our communities. In the clean energy industry, we are uniquely positioned to deliver solutions to energy insecurity in the US and around the world.
Through our work with Catalyst Off-Grid Advisors, TerraCurrent helped prepare a 2019 research report on energy access financing challenges in three focus countries: Madagascar, the Philippines and Uganda. We seek additional opportunities to tackle energy insecurity.
Achieve Gender Equality and Empowerment for Women
Companies set policies and practices that prevent discrimination and address gender bias. We can create and nurture networking and mentorship opportunities, offer flexibility for working parents, and recruit for diversity at all levels. We can represent women with dignity and acknowledge women’s influence in company materials. We can promote women’s empowerment through advocacy and investment.
For nearly two decades, TerraCurrent principals have been promoting women in the solar industry, advocating to collect and report gender diversity data and providing mentorship at Solar Power International’s Women in Solar & Storage Luncheon. CEO Glenna Wiseman serves on the board of directors for Women in Cleantech and Sustainability. We have produced ground-breaking consumer research on the key role that women play in residential solar purchasing and financing. We plan to continually increase our impact on gender equality.
Promote Inclusive and Sustainable Economic Growth
Companies have a major influence on the working conditions of employees and supply chain partners. We can monitor the payment of fair compensation and uphold health and safety standards; provide workforce development opportunities, especially for vulnerable and disadvantaged groups; create high-quality jobs in areas that could most benefit from economic development; and support other businesses that align with sustainable development goals.
TerraCurrent uses the client selection process to contribute our resources toward projects that achieve better outcomes for people and planet. We look forward to working with you.